Company / 12 January, 2024

Skcript's Brand New Identity

Meet the new Skcript - a bold, no-nonsense, and a future-forward company that will always stay relevant to the times.

Skcript's Brand New Identity

2013 is when we started, and we have evolved so much more than what I could have possibly imagine. Looking back, we have had so many changes, some were good, some not so much. But these changes in the industry, our mindset, and our team have helped us grow into a company that will always stay relevant to the times.

As we start our 11th year in existence, we've been doing a lot of thinking. Especially about how we show up in the world. Today, it is not just enough to appeal to our customers, but also to our people, our partners, and our future colleagues. You might have always seen us in a monotone, rich, and minimal look. But today, we're changing that.

Say hello to our new brand identity. The new identity, designed internally is the best representation of who we are today, and the message we would like to convey to the world. Our new identity represents the bold, no-nonsense, and a future-forward attitude that we have towards our work.

Skcript's new brand identity

The new brand symbol is simply powerful, and represents our togetherness as a team, our future-forward attitude, and being courageous to take on the world. The new brand symbol is a representation of the letter S, and at an angle that points to the universe, and the future.

With this brand refresh, we've updated our visual identity system with vibrant new color palette, and a new headline typeface.

Skcript's new brand identity

The next 10 years is going to be much more than just building great software for the world. Our belief that technology must extend beyond the screen has grown significantly over the years, and I can't wait to show you what we're working on next on our social channels like X (formerly Twitter), LinkedIn, or Instagram.

2024 to 2034 is the most exciting era for Skcript, and I can't wait to represent what our team has been building for you, and the world.

P.S.: If you speak Tamil, the project name was internally called "65". You would know why we called it that way. 🤯

Last updated: February 28th, 2024 at 10:08:54 AM GMT+0

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